Bear with me reader, for this article will be a meandering journey through history – but the ending is relevant to your daily client needs – even if your customer doesn’t know it yet. I often get into debates with people over how much history data is relevant, which I go into detail on in…
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You Can’t Make Filet Mignon out of Filet-o-Fish
To be clear, this article won’t be an indictment on the popular McDonald’s sandwich. Indeed, that was in itself a brilliant idea to combat flagging Friday sales in the predominantly Catholic neighborhood of a franchise owner. Due to most of his customers choosing to abstain from meat on Fridays, franchise owner Lou Groen famously made…